Digital Labs Enterprise Innovation

Case Study

Digital Labs
Enterprise Innovation

Reimagining how digital tools could support scientific work across the drug development lab ecosystem.

Client Novartis
Domain R&D Laboratories
Focus Digital Lab Ecosystem
Role Research / Strategy / UX
Digital Labs enterprise innovation portfolio visual
Context

Scientific work depends on precise data, compliant workflows, and many human handovers.

Digital Labs explored how connected tools could support scientists, lab operations, documentation, planning, and regulatory submission across the R&D lifecycle.

The challenge was to understand the real lab ecosystem first: how people work, where data is captured, where it gets re-entered, where samples are tracked, where documents are created, and where compliance pressure appears.

Laboratory binder representing manual documentation and paper-based workflows
Paper binders and manual documentation were still part of the real lab operating context.
Second laboratory binder image showing paper-based documentation in the lab
Physical records, handovers and compliance artefacts helped reveal where digital support was needed.
Problem

Lab work was still shaped by fragmented tools, manual tracking, and disconnected data flows.

Scientific workflows often rely on a mix of instruments, paper notes, binders, spreadsheets, local practices, compliance checks, and system handovers. These fragments create friction, increase human error, slow down documentation, and make it harder to trace work across the full experiment lifecycle.

The opportunity was to rethink the lab not as a collection of isolated tools, but as a connected ecosystem: one where samples, experiments, documentation, planning, and regulatory outputs could become more visible, traceable, and coordinated.

Approach

Start with the ecosystem, then turn insight into product concepts.

The work combined lab observation, stakeholder conversations, workflow mapping, design thinking, product framing, and rapid concept development. The goal was to understand what scientists and supporting roles actually needed before jumping to solutions.

The team explored different roles in the lab ecosystem, including people who initiate experiments, check compliance, conduct work, verify results, manage documentation, and coordinate downstream handovers.

Digital Labs workshop with participants and sticky notes
Collaborative workshop setting used to map needs, roles, ideas and opportunity areas.
Rapid prototype board for Digital Data Management
Early prototypes translated business and user value into tangible product directions.
01

Observe the lab ecosystem

Understand scientific work in context, including samples, instruments, documentation, compliance and handovers.

02

Map roles and workflows

Identify how scientists, gatekeepers, conductors, explorers and reviewers interact across the experiment lifecycle.

03

Prototype product concepts

Translate opportunity areas into concepts such as sample tracking, digital logbooks and planning tools.

04

Connect the ecosystem

Explore how data, documents and notifications could move through a more coherent digital lab environment.

Solution Concepts

A portfolio of digital tools for a more connected lab.

The concepts included real-time sample tracking using Bluetooth or NFC, a digital logbook to replace manual notes and capture data from instruments, drug project planning for better forward visibility of development milestones, and regulatory document management for compliant health-authority submissions.

Together, these concepts formed a broader vision: a digital lab environment where data could be captured closer to the source, manual re-entry could be reduced, documentation could become more reliable, and teams could gain better visibility across scientific work.

Digital Labs journey map showing lab roles, data lake, document lockey and notifications
Journey-level storytelling helped explain the future ecosystem across roles and data flows.
Overview of Digital Labs applications including sample tracking, digital logbook, drug project planning and regulatory document management
Concept portfolio: sample tracking, digital logbook, project planning and regulatory document management.
Concept 01

Sample Tracking

Tracks lab samples in real time using Bluetooth or NFC, reducing loss, manual search, and uncertainty.

Concept 02

Digital Logbook

Replaces manual lab notes with structured data capture from instruments and experiment workflows.

Concept 03

Drug Project Planning

Provides forward visibility of drug development milestones for better planning and coordination.

Concept 04

Regulatory Document Management

Structures and manages documentation for compliant submissions to health authorities.

Outcome

A strategic vision for digital transformation inside the lab.

The work helped make abstract digital transformation concrete: showing how lab processes, roles, documentation, samples, planning and data flows could become part of a more integrated ecosystem.

4 core product opportunity areas identified and prototyped
360° view of experiments, roles, data movement and documentation flows
50% time-saving ambition for documentation and experimentation work
100% compliance ambition through stronger data and document traceability
Less manual entry, paper handling, repeated searching and fragmented work
More visibility, coordination, traceability and shared understanding